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G.R.I.T. Advantage Customer Rewards

Williams JCB GRIT Advantage Rewards

Reward yourself with service discounts when you purchase machinery with our customer rewards program, G.R.I.T. Advantage.

How it Works


Do Business with Us

Purchase new or used equipment and serialized attachments.


Earn Points with Each Purchase

Earn points for each qualifying transaction. Spend $2 and earn 1 point.


Use Points Towards Rewards

Redeem points for rewards and discounts. 10,000 points equals $100 off equipment services.

For example:

Machine Cost Points Earned Service Discount
$40,000 machine 20,000 points $200 discount on equipment service
$100,000 machine 50,000 points $500 discount on equipment service
$500,000 machine 250,000 points $2,500 discount on equipment service

Frequently Asked Questions (FAQs)

Q: How can I earn points?

A: One point is earned for every two dollars spent before taxes on qualified customer-paid new or used equipment or serialized attachment purchases at participating Williams JCB dealer locations.

Q: How much value is a point?

A: Each G.R.I.T. Advantage point can be used as $.01 toward future service transactions, and must be redeemed in $100 increments. G.R.I.T. Advantage points hold no cash value.

Q: What can I use my points on?

A: G.R.I.T Advantage points may be redeemed up to 50% of your individual customer-paid service bill. 10,000 points can be redeemed for a $100 equipment service credit.

Q: Where can I check my points?

A: You can check your points by visiting After logging in, navigate to your "Rewards" tab. There you can view the total number of points available, total number of points used, points history, and rewards history.

Q: How do I regain access my G.R.I.T. Advantage account?

A: You can regain access to your G.R.I.T. Advantage account by using the password reset. Simply provide the email you used to originally sign up, and the system will let you create a new password for access to your account.

Q: When do my points expire?

A: 12 months after the date they were earned.

Ready to discuss your equipment needs with our team?

Reach out to our sales representatives to learn more about the G.R.I.T. Advantage and get paired with machines that meet your business requirements.